Factores que determinan la intención emprendedora en estudiantes de una universidad pública en Sonora
Factors that determine entrepreneurial intention in students of a public university in SonoraContenido principal del artículo
La formación orientada al emprendimiento ha adquirido una importancia cada vez mayor, dada su influencia en la creación de empleo y en el impulso al crecimiento económico. La investigación tiene como objetivo analizar los factores que determinan la intención emprendedora en los estudiantes universitarios, con especial atención a una universidad pública del estado de Sonora, México, a partir de los fundamentos teóricos de la Teoría del Comportamiento Planificado (TPB) y la Teoría del Capital Social (TCS). Con un enfoque cuantitativo, se aplicó un muestreo aleatorio simple a 238 estudiantes universitarios. Los resultados evidencian que tanto la actitud emprendedora como la autoeficacia influyen de manera positiva y significativa en la intención de emprender, mientras que la norma subjetiva, representada por las redes de contacto, no presenta un efecto estadísticamente relevante. Se encontró que la actitud hacia el emprendimiento constituye el principal predictor de la intención emprendedora (β=0.733), lo cual subraya la necesidad de fortalecer los contenidos y estrategias pedagógicas orientadas al desarrollo de actitudes emprendedoras dentro de los programas formativos de las universidades públicas mexicanas.
Entrepreneurship training is key to economic growth. This study analyzes the factors that determine entrepreneurial intention in students of a public university in Sonora, Mexico, based on the Theory of Planned Behavior and Social Capital Theory. A random sampling was applied to 238 university students. The results show that attitude and self-efficacy positively and significantly influence the intention to undertake, while the subjective norm did not have a relevant effect. The attitude towards entrepreneurship was the main predictor (β=0.733), which highlights the need to strengthen pedagogical strategies in Mexican public universities to promote entrepreneurial attitudes. It is concluded that personal attitude and self-efficacy are decisive in the entrepreneurial intentions of young university students.
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